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News Archive > General > The show will go on!

The show will go on!

By Natasha Swift 14th October 2020

The show will go on!

“We’re determined that this won’t be the end” is the message from the owner of St Austell’s cinema as venues around the country shut down due to the coronavirus pandemic.

 Mark Williams, who runs the White River Cinema, is appealing to the community to support the business as he says recent months have presented challenges the company has never had to face in its 75 years in business.

The cinema was forced to close during lockdown for the first time in WTW Cinemas’ history  and reportedly did not receive the visitor numbers that were expected on its reopening in July following the easing of coronavirus restrictions.

Mark, who is the fourth generation of his family to run WTW Cinemas, which operates a cinema in Newquay, Truro and Wadebridge as well as St Austell, acknowledges that many people are not ready to come back to the cinema yet, but has asked people to support the venue in other ways, such as buying a coffee, popcorn or ice blast to take home, or purchasing a gift card. And although many high profile movie release dates have been moved back, Mark says there are still many great films being screened. The appeal comes after cinema chain Cineworld announcing it was temporary shutting down after the new James Bond film No Time To Die was delayed again until next Easter.

A number of other big releases have also been delayed, including Black Widow, Wonder Woman 1984 and Fast and Furious 9. Odeon says about a quarter of its 120 cinemas will only be open on weekends because of a lack of customers.

Mr Williams said: “We’re not usually a company who likes to post personal messages or make big media statements but clearly the last few days for cinemas have been unprecedented and lots of people have been asking questions about our opening.

“Firstly the cinema industry is remarkably small, so to all our friends and colleagues who have been affected by closures our thoughts are with you. It is not just cinemas that are affected by the current situation. It is a whole chain of people and companies who make the industry one which we so love being part of.

“From sound and projection engineers, to our local drinks and concessions suppliers, there are so many affected by the current huge challenges the industry faces, and our very best wishes go to all the friends and colleagues who have already had their lives turned upside down.

“So to our own circumstances. In June WTW Cinemas celebrated being formed 75 years ago, and I am part of the fourth generation of my family to work in this wonderful industry.

“The last few months have presented challenges the like of which we have never seen before and we’ve taken lots of punches, far too many to go into.

“There have been plenty of sleepless nights and many tears shed, and no doubt there will be many more to come. “But for the time being we remain open, and we’ve made lots of changes to try and make visitors feel as safe and welcome as we possibly can.

“Yes many high profile movies have moved to 2021 or beyond, but there are still some fantastic movies out there with many more to come alongside some of the best event cinema in recent years.

“They may not be at the top of people’s cinema going wishlist, but don’t be afraid to give them a try. Now is the time we and and all our cinema colleagues need your support.

We fully understand that not everything will be to everyone’s taste and that many are not ready to come back to the cinema yet, so please don’t hesitate supporting us in other ways.

“Come in and buy a coffee, popcorn or ice blast to take home, or buy a gift card ahead of what is an incredible line up for 2021. We truly believe in the magic of seeing a movie

on the big screen and the emotions and memories that are created, and have no doubt cinema has a great future.

“Thank you all all who have supported us recently and over the last 75 years. We’re determined that this won’t be the end and we look forward to welcoming people long into

the future.”

By Natasha Swift 14th October 2020

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